How to Create & Optimize Content for Higher Google Rankings

Want to create content that helps you achieve your SEO goals? Learn how to create content, with a proven plan, that performs well on Google.

11 Crucial Website Optimization Tips To Boost Your Google Rankings

11 Crucial Website Optimization Tips To Boost Your Google Rankings:
Implement Now to Boost Your Dispensary SEO

Your website is your digital storefront. But if you want people to find it via Google, you need to focus on certain factors to boost your search ranking. Tune in to learn our best dispensary SEO tips and discover the secrets for a high ranking site!

Website optimization not only makes your page more user friendly, when done right, it also helps it rank higher on Google. With better ranking websites scoring more clicks (and sales), it vital that your site is fully optimized to get the maximum results.

Here’s the thing…

You can invest in a gorgeous site with all the bells and whistles, but if it’s not optimized, potential customers won’t be able to find you.

Make sure your website is found when people want to buy from a dispensary. Join us and steal our top tips for on-site optimization!

During our 30-minute webinar, you’ll learn:
• 11 tips for optimizing on-site elements to rank higher on Google
• How to monitor the effects of your optimizations
• The metrics you need to monitor to continually improve your site
• The easy way to get started with SEO today

This is one webinar you won’t want to miss!

Did you know Foottraffik offers dispensary related live webinars every Thursday? Visit to learn more.

Content Optimization: How To Make Your Site Perform At A High Level With SEO, CRO & OSO

What is content optimization?

Content optimization is the act of reviewing the content that exists on your current site and improving it to drive better results. From your ability to show up in Google to your ability to generate and convert leads – content optimization is an ongoing process of improvement.

In marketing, we are often told time and time again to create more content. But sometimes you need to take a step back, analyze the content that you already have and implement optimization techniques that will give you the most ROI possible.

There are three core elements of Content Optimization that Ross Simmonds breaks down in this video. The three elements include:

➡️ Search Engine Optimization
➡️ Conversion Rate Optimization
➡️ Off Site Optimization

0:00 Content optimization
1:21 The 3 buckets of content optimization
1:53 Search engine optimization
2:45 Factors in search ranking
3:28 Conversion rate optimization
4:15 A/B testing
5:14 Offsite optimization
7:25 Bringing it all together
“How To Get More Leads For B2B Businesses”

Yelpification of B2B Brands


These three things: SEO, CRO and OSO – Are massively important if you want to generate quality traffic to your site and turn those visitors into customers or leads. Here’s a quick break down of what each of these items mean and why they matter to your brand:

SEO: Search Engine Optimization is the simple activity of ensuring a website can be found in search engines for words and phrases relevant to what the site is. There are two elements of SEO; on-site SEO and off-site SEO.

On-site SEO is is the practice of optimizing elements on a website in order to rank higher and earn more relevant traffic from search engines. Off-site SEO is the practice of acquiring back links from third party sites to drive more visibility.

You can learn more about SEO here:

CRO: Conversion rate optimization is the process of inspiring people to take an action when they visit a website or some type of asset online. By designing and modifying certain elements on that page, a business can increase the likelihood that the person visiting their site will “convert” into a lead or customer before they leave.

Off-Site Optimization: Are other sites mentioning you but not linking to your site? Are people referencing your product but not linking to your product page? Are people using old graphics? Old information? Off-site optimization is the act of reviewing the story being associated with your brand on other sites and ensuring that it is aligned.

In this video – Ross breaks down exactly what you need to know about content optimization and how to get your house in order in these different areas. Once you’ve understood the key components of content optimization, be sure to watch some of the other videos.


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How to Get Higher Google Rankings [New Checklist]

Want higher Google rankings? Then make sure to check out this new case study.

In today’s video you’ll see how my SEO checklist helped Proven increase their organic traffic by 88.3%.

Specifically, you’ll learn…

Why “Zombie Pages” can doom your search engine rankings… and how to identify and eliminate them. In fact, as you’ll see, Sean from Proven ended up deleting 40k pages!

The next step in my SEO checklist can improve Google rankings FAST. And that step is cleaning up technical SEO issues.

Third, we’ve got on-page SEO. Here’s where I show you how to optimize your content around your target keyword (or keywords).

Next, I show you how to optimize your site around two new-ish ranking factors: click-through-rate (CTR) and dwell time. Both are becoming more and more important parts of Google’s algorithm.

Now that your content is optimized for keywords and user experience signals, it’s time to speed up your site’s loading speed. I show you two cool SEO tools that you can use to improve your site’s loading time.

Last but not least, it’s time to publish a piece of content using the Skyscraper Technique. The fact is: if you want higher Google rankings, your content needs to be significantly better than what’s out there. And that’s where this step comes into play.

All in all, I hope this SEO checklist helps you improve your Google rankings.

SUBSCRIBE to get higher rankings and more traffic!

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How to Rank #1 in Google in 2023 (Live Demo)

In this live demo, you’ll see how to improve the Google rankings of one local business.

The target business is a plumber in Springfield, Illinois:

Follow this step-by-step tutorial and learn exactly how to rank for a specific keyword in Google.


1️⃣ Watch until the end because tip #7 is something your competitors are likely ignoring.

2️⃣ Drop a comment below with “Let’s Do This!” to show me you’re excited

3️⃣ Like the video if you’re getting any value.

4️⃣ Subscribe because you’ll get first access to the next video in this free SEO mastery training course ►


More awesome free SEO training:

SEO for Beginners: Rank #1 In Google ►

Keyword Research Tutorial: 3-Step Process (for Beginners & Pros) ►

SEO Audit Tutorial – Perfect for Beginners! ►

6-Step SEO Strategy (That Works in 2022) ►

Become an On-Page SEO Genius ►

How to Create SEO Content (That Actually Ranks!) ►

Ultimate Backlinks Guide (+ 3 Awesome Link Building Techniques) ►

The Complete Local SEO Checklist for 2022 ►

Ultimate SEO Checklist 2022 — How to Get #1 Rankings (Fast!) ►


The opinions of the speaker are his own and might not match the opinions of Semrush.

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