Keyword research is essential to a successful SEO campaign because a strategy based on keywords that your target audience isn’t searching for is a complete waste of time.

What you will learn:
1. Understanding search intent and how to utilize it in your keyword strategy
2. Discovering competitor research techniques as it pertains to SEO and how to best apply it to your strategy
3. How to apply your research in the strategy and planning process

Why it’s important:
It is important because keyword research is the foundation of practically any SEO strategy. If it is not done correctly, then the entire SEO strategy will be a huge waste of time and money.

Free keyword tool: Find Keywords for your website | SEO Tutorial

UPDATE (11-3-19): Keywords Everywhere now charges a small fee to keep their service running. It’s totally worth it! Learn more here:
https://keywordseverywhere.com/news.html#going-paid-link

FREE Guide: Start a Private Practice in Counseling:
https://tinyurl.com/y9ek9en8

If you’re building your own website for private practice, you need to do some keyword research.

Find your Niche:
https://youtu.be/bh6bJRb7iwQ

Build your Website:
https://youtu.be/v6WKxDwP5rw

Keywords Everywhere:
https://keywordseverywhere.com/

This video is geared for therapists of all kinds, including psychologists, MFTs, LPCCs, social workers, and others in the clinical counseling field.

Welcome to Private Practice Skills! I’m Dr. Marie Fang, psychologist in private practice. I post videos offering tools I learned the hard way about starting and growing private practice so that you don’t have to.

Facebook: www.facebook.com/PrivatePracticeSkills/
Insta: PrivatePracticeSkills

Music Credit:
“Outside” by Ikson
https://www.soundcloud.com/ikson

This video is not intended as professional or legal advice. Be sure to seek the services of a professional if you are in need of them.

If you’re watching this video and you’re going, “what the heck is keyword research?” Don’t fret! It’s not as complicated as it seems.

Before we get to keyword research, you need to first identify your niche. If you’d like help with that, click up here to watch one of my earlier videos about developing your niche. Without knowing your niche, you won’t be able to know what your keywords are.

Second, if you don’t have a website yet, you might find it helpful to start by watching my earlier video on how to build a website in private practice – you can find it over here. Once you’re done there, come back and watch this one!

What’s a keyword? Essentially a keyword is a word or phrase that people type into search engines to hopefully be able to find your website. You could have a great website that’s beautifully designed and easy to navigate, and you might be the most amazing therapist. But without the right keywords, no one will be able to find you!

Let’s get started. Before we begin the techie part of this tutorial, be sure to write down what your niches are.

Next, we need a tool to help us plan our keywords. You can use the Google keyword planner, but it’s pretty clunky and not very user friendly. There are also many tools you can pay for, but I’ve had the best luck with a tool called “Keywords Everywhere.”

Keywords Everywhere is a browser extension that gives you the same information you would get from Google keyword planner, but it shows up right in front of you within your search engine.

For example, let’s say I’m into tacos. With the Keyword Planner extension, I can type “tacos” into a Google search and it spits out other related search terms below it (which Google gives you without the extension), but it also tells me how many searches per month each of these keywords gets. The additional numbers reflect how much you would have to pay to run an ad on that keyword and how competitive ads are for those keywords.

Better yet, once I hit “return,” and scroll down, you’ll find “related keywords” and other keywords people also search for. This is amazing data that you can find really quickly now without having to log in to the google keyword tool.

This information is important because it helps us know what potential clients might be typing into their web browser in order to find you.

You might be tempted to find the “golden keyword” and simply sprinkle it all over your site. However, the Google algorithm is smarter than this and doing so may actually hurt your site. Instead, you need to find a cluster of related keywords and place them organically throughout the content on your website. This will increase the chances that you’ll rank higher in Google search for any one of these terms.

So for example, let’s say you specialize in anxiety. It looks like that term gets a million searches a month. So we might need to get a little more specific to help our website stand out. Here we can see some useful terms related to anxiety. It may be worth pulling from these as options to incorporate in your website. Then take those same terms and type them back into Google to help get more terms. Be sure to only pull terms relevant to your work. Make a list of these terms under each niche.

Once you’ve filled out these keywords for each niche, you can start building them into the content of your website. Find ways to organically use each of these terms so that ultimately your text provides a helpful resource for your potential clients.

Most therapists are not familiar with SEO (Search Engine Optimization), so chances are high that you’ll be able to have your website appear towards the top of Google for some of these search terms.

Most people do keyword research WRONG for SEO 🙁

And as a result:

They end up targeting keywords that can’t rank for and keywords that don’t convert.

That’s the bad news…

Here’s the good news:

In this video, I’ll show you how to find awesome keywords that your website can actually rank for.

And you’ll also learn why all keywords are NOT equal.

In fact:

Some keywords will be a colossal waste of time, effort, and money to try to rank for.

That’s why you need to understand a critical part of the keyword research process.

Do this one thing wrong and it’s game over for your rankings.

I’ll explain what it is in the video.

Plus, I’m going to show you the absolute best types of keywords to target at the beginning of any SEO campaign.

The crazy thing is that most websites don’t realize they’re sitting on a literal goldmine of SEO opportunities.

And lastly:

I’ll show you how to streamline the SEO keyword research process (using an awesome tool).

NEXT STEPS…

1️⃣ Watch the video until the end because you’ll need to execute each part of this keyword research process.

2️⃣ Drop a comment below with “Let’s Do This!” to show me you’re excited

3️⃣ Like the video if you’re getting any value.

4️⃣ Subscribe because you’ll get first access to the next video in this free SEO mastery training course ► https://www.youtube.com/c/semrush?sub_confirmation=1

5️⃣ Watch the entire free SEO training series: https://youtube.com/playlist?list=PLV7hU9BBDbaQ-j5ZeICBG7dUtOn48Zoaq

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More awesome free SEO training:

SEO for Beginners: Rank #1 In Google ► https://youtu.be/mvLI96mxx0o

SEO Audit Tutorial – Perfect for Beginners! ► https://youtu.be/SIR4Kn62bLQ

The Proven 6-Step SEO Strategy ► https://youtu.be/N0bbTH9G4OU

Become an On-Page SEO Genius ► https://youtu.be/NS0v8JbRjho

How to Create SEO Content (That Actually Ranks!) ► https://youtu.be/gW7w1b2Ds0w

Ultimate Backlinks Guide (+ 3 Awesome Link Building Techniques) ► https://youtu.be/gcEE-hG466c

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The opinions of the speaker are his own and might not match the opinions of Semrush.

➖

Semrush ► https://bit.ly/3DKa0VF
Subscribe ► https://www.youtube.com/c/semrush?sub_confirmation=1
Nathan’s Channel ► https://www.youtube.com/c/GotchSEO/

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#keywordresearch #SEO

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