Metrics, Key Results and KPIs are indispensable tools for result-driven organisations. They have similar characteristics, but aren’t all the same and shouldn’t be confused. Find out the differences.

Also check out the following blog posts: https://www.perdoo.com/blog/the-difference-between-metrics-kpis-key-results/
The anatomy of a KPI: https://www.perdoo.com/blog/the-anatomy-of-a-kpi/
The anatomy of a Key Result: https://www.perdoo.com/blog/what-is-a-key-result/

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SUBSCRIBE for all our latest videos on OKR, KPI and strategy execution best practices and a lot more: https://www.youtube.com/perdoohq?sub_…

Learn everything about getting started with Objectives and Key Results:
OKR Crash Course (video): https://www.youtube.com/watch?v=EIcpF…
The ultimate guide to OKR (eBook): https://www.perdoo.com/resources/eboo…
How to write great OKRs (eBook): https://www.perdoo.com/resources/eboo…

Goal Diggers podcast on everything OKR, KPIs and strategy
We just launched a podcast! Tune in to listen to all our episodes on the app of your choice: https://goal-diggers-by-perdoo.captiv…

About Perdoo
Perdoo is a goal management platform that helps organizations bridge the strategy-execution gap by bringing their strategy, people and goals (namely OKRs & KPIs) onto a single platform. By doing so Perdoo doesn’t only help organizations achieve results that truly matter to them, it also helps improve transparency, alignment and overall focus. To learn more about us, head over to www.perdoo.com

Perdoo Resources Hub
You’ll find our latest insights and resources (including an online introduction to OKR, an eBook How to write great OKRs and guides full of example goals) on our resources page: https://www.perdoo.com/resources/

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Learn marketing analytics now. Get your copy of Marketing Analytics here: https://smile.amazon.com/Marketing-Analytics-Comprehensive-Guide-v1-0/dp/1453398945

Want a manager’s guide to making data-driven marketing decisions that’s accessible and non-technical instead? Check out Marketing Metrics: https://smile.amazon.com/Marketing-Metrics-Leverage-Analytics-Strategies/dp/1398606596

How do you set KPIs that track marketing metrics that truly matter? And what are KPIs, really? Setting the right marketing campaign KPIs are key to marketing analytics, so learn how to get started with measuring key performance indicators the right way.

How To Set KPIs For Your Digital Marketing Strategy

KPIs (Key Performance Indicators) will help you meet your digital marketing goals. But what is a KPI and how do you set them?

In this video, I show you how to set KPIs for each stage of your digital marketing strategy plus I give you KPI examples for a business.

Find out more about how to measure your digital marketing campaigns: https://www.youtube.com/watch?v=02Hk1KN3gXk &list=PL8-oaQKNzxFC4x1O8gzM6_om2PPvZnBLk

CHAPTERS
00:00 Intro
00:53 Why Set KPIs?
01:15 KPI examples
01:58 Where do you start with KPIs?
02:09 KPIs for awareness
02:45 KPIs for consideration
03:54 KPIs for sell
05:04 KPI example for a business

#DigitalMarketingStrategy #MeasureSocialMedia

KPIs or Key Performance Indicators quantifiable goals that help you measure and track your success. KPIs help you and your team set exceptions and prove the effectiveness of your work. In this video, I’ll share the role of KPIs in digital marketing and the key characteristics of good KPIs.