On-Site Search Intent: 3 Powerful Ways To Increase Sales
Learn how on-site search intent could help you create the perfect conversion experience to get more leads, sales, and clients.
Keyword Search Intent – Your Key To More Sales & More Leads From Search Engine Marketing!
Search intent is the most overlooked part of keyword research and SEO. If you aren’t generating the leads or sales from search, this keyword intent vidoe is a must watch!
Too many people focuse solely on the keyword and the keyword data like search volume and keyword difficulty. This is a huge mistake because the most important factor is the user’s search intent behind that keyword search.
When you match your content with the user’s intent, and your SEO game is on point you have the true recipe for long term success with search engine marketing.
As promised in the video, you can access my free Learn SEO class here: https://www.youtube.com/watch?v=A8EI6JaFbv4 &list=PL0sOKzn__yK2dufOveT6OWr-3mMdNAIYL (the first video in that series is the free seo course)
You can get my keyword research trainings here: https://www.youtube.com/watch?v=eofkzs0fVOA &list=PL0sOKzn__yK1kcevy9MZq5uBZyQKa487N (be sure to watch the first 2 videos in this series!)
I also mentioned how you can structure the ‘informational’ content and ‘transactional’ content into a silo structure to get an extra boost in yoru search engine optmization strategy…
Here are the SEO Silos videos that explain this strategy in detail: https://www.youtube.com/watch?v=NT5qlMCqx4U &list=PL0sOKzn__yK3PLiaxyAZF5OY5oRatw_Hv
To help you understand the ideas around keyword intent better, here is the content from most of the slides below for reference….
Why search intent is KEY to success
-Boosts time on site & engagement.
-Shows you “get them” and adds value
-You stand out from the SE SPAM
The 4 Types of keyword search intent:
Informational Search Intent
-How to ____
-Signs of ____
-What is ____
-Who was ____
-When did ___ happen?
-History of _____
-Where did ____ start?
-Different ways to ____
Consideration Search Intent
-Top 10 _____
-____ or ____ for ____
-“Home gym for ____”
Transactional Search Intent
-Best deal for ______
-Coupon for _______
-Free shipping on ___
Location Based Search Intent
-Service type – (locksmith or plumber)
-URL or website name
-Product search (vegan Chinese food)
Example – Pet owner needs a new vacuum that can clean up the pet hair.
-Information – How to clean dog hair from carpet
-Consideration – Best vacuum cleaner for pet hair
-Transaction – Best deal on Dyson Animal 2
-Location – Dyson dealer
Master keyword search Intent and…
-Users will enjoy your content more
-Google will display your content more
-You build trust more quickly
-Your recommendations are better received
How To Find Google Search Intent – For Better Content & Sales
Google Search Intent. You have heard of it. But what is it? You will discover in today’s video how to find google search intent. Why is this important to your business?
If you know what Google is wanting and expecting to show its visitors, you can offer this for your clients and visitors. The result will mean Google will want to show your content more often in its results and this will improve your sales.
It’s easy to forget that Google doesn’t just offer web site articles. Its now offering content in all sorts of variations formats and mediums. Flight information, Calendar info, Calculators, Videos, Recipes, etc etc.
This video is so helpful because all along Googles has been showing you what its intent is before your very eyes. Now all you need to do is provide it and traffic will grow as your results and your news items or videos get shown.
Timestamps for the video
0:54 How can you know what content to produce for Google?
1:30 Google answers all
1:50 Local searches shows search intent using Google My Business
2:18 How to make it into Google business 3 pack link
2:54 The real trick (reading Googles intent)
4:00 Search intent for phone software example
4:48 Financial companies search intent
5:29 Search intent for artist and news reporter example
6:04 Branding also has a unique search intent results from Google
6:42 Informational intent
7:00 Navigational intent
7:30 Transaction & Commercial intent
8:25 Conclusion we can draw from Googles results
9:00 3 types of search intent
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I really hope you enjoy this insight into how to use google search intent to benefit your business. Let me know below in the comments if you have any questions and I will do my best to get back to you with an answer.
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Using Keyword Research Software To Help Guide Your Site To Targeted Traffic
Using Keyword Research Software To Help Guide Your Site To Targeted Traffic
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Search Intent and the SERPs: How to Leverage the Search Results to Create a Better Strategy
Understanding the intent of people searching for your products and services online is critical to creating an SEO strategy that will drive results. In this video, I’ll share how you can use the search results to understand user intent and the types of content and rich features you can target.
Get more SEO Tips to Maximize Your Sites Exposure: https://www.youtube.com/playlist?list=PLRFTkssEVFpcb9pR4IACnaqWhAlW9EoUi
Introducing BERT: Google’s New AI Algorithm: https://www.youtube.com/watch?v=Rs_jy…
What is Semantic SEO: How search has changed and what you can do about it: https://www.youtube.com/watch?v=VQHkIRZVx9s
Who is SMA Marketing?
SMA Marketing is an international search marketing agency that has been helping global and local brands grow online since 2009.
We specialize in SEO and Inbound lead generation. Levering both data and intuition, we’ve help hundreds of companies succeed online and trained thousands of entrepreneurs and marketers with the help of our videos.
Learn more at: https://www.smamarketing.net