SaaS Marketers: The Paid Social Approach That Works for You
Discover innovative ways for B2B and SaaS brands to generate leads and drive revenue using paid social with expert guest Garrett Mehrguth.
04.27.2022 – Webinar: How to Maximize Your Paid Social Campaigns in 2022
Using paid advertising on social media is an integral part of today’s social media strategy. But where do you start? How can you get the most out of the money you spend?
Join Kyle Harrington, SVP of Media at Hawke Media, and Katherine LaViscount, Partner Manager at Meta, as we dive into the best practices every brand and retailer should consider when launching a paid social campaign in 2022.
This actionable webinar contains the following useful information:
Tips for using paid social to meet your business goals
Real-life success stories using paid social
Update from Meta on new platform features, capabilities, and best practices
SaaS Marketing: 8 Steps For A Smart SaaS Marketing Strategy | SaaS Founders Talks [2021]
We love creating Micro SaaS products in our company, because of all the opportunities that building a Micro SaaS gives you. This video talks specifically about marketing.
In terms of marketing, Micro SaaS helps you get started when you are short on resources in your first business venture
In our business, we keep our marketing simple and straight to the point, and focus on organic sources.
Many of the points we address in this video are not relevant only for Micro SaaS, so if you’re interested in low-cost marketing, watch on!
Subscribe and hit the bell to stop missing out on our AMAZING giveaways: https://bit.ly/3n7J6AM
Ready to build your own Micro SaaS business with us from scratch? Register now for early access: https://bit.ly/3NUbN08
Not sure if you should register?
Dip a toe in the water and check out our Shopify App FREE Crash Course: https://bit.ly/3NVW1la
⚙️ Fancy some free resources? Click here: https://bit.ly/36X42WC
Want to talk shop? Book an online meeting with us:
Ruth : https://bit.ly/3hIoI6l
Eric : https://bit.ly/3K3ibPS
Check out our NEW website here: https://www.rutheric.com/
In this video, we will talk about:
01:35 Market places
06:45 Integrations
10:04 SEO
15:19 Social channels
19:02 Paid ads
26:14 Affiliates & influencers
32:17 Email marketing
33:55 A good product
If you have any questions or would like us to talk about a specific topic, comment below and we will get back to you.
Thank you for watching and see you next time,
OnlineBiz Team
Partnership Marketing Strategy for SaaS Businesses (Go-To-Market Case Study)
Channext 3X’d their MRR in the past year inside the GTM program.
There are two ways to acquire customers for your SaaS business – direct or partnerships and channels. The cool part about partnership marketing strategy for SaaS businesses is that you don’t necessarily have to build a huge marketing and sales team but it can be hard to find and convince the other companies to trust you with their customers. In this Go-To-Market case study, we have Rick of Channext to dig into exactly when and how to use direct, and when and how to leverage partnerships so that you can accelerate the growth of your SaaS business.
~~~~
Learn more about my SaaS GTM Program (Accelerate to $3M+ ARR)
— https://tkkader.com/yt/gtm?utm_content=gtmchannext
~~~~
Know more about Channext here
— https://channext.com/
Get connected with Channext’s Founder
— https://www.linkedin.com/in/rickvandenbosch/
~~~~
JOIN THE UNSTOPPABLE LEGION, SUBSCRIBE TO MY CHANNEL
https://www.youtube.com/channel/UCUseoG3kofRLS6WoUaL_15w?sub_confirmation=1
^^ I drop an episode EVERY Sunday to help startup founders, like you, become Unstoppable in your life and business.
~~~~
MY FREE SaaS GROWTH STRATEGY GUIDE
— https://tkkader.com/yt/startup?utm_content=gtmchannext
~~~~
WORK WITH TK TO SCALE YOUR SAAS GROWTH
SaaS Scale Program (for CEOs Looking For Help Scaling & Aligning Their Teams)
— https://tkkader.com/yt/scale?utm_content=gtmchannext
SaaS Launch Program (for Pre-Founders Looking to Get To Initial Revenues)
— https://tkkader.com/yt/launch?utm_content=gtmchannext
~~~~
Share this video with a friend: https://youtu.be/7ggj5Ahtwg4
~~~~
PLAYLISTS TO WATCH NEXT
1) SCALE AND GROW YOUR SAAS STARTUP WITH AN UNSTOPPABLE GTM
Playlist: Unstoppable Sales Funnel – https://www.youtube.com/watch?v=Qne7Jdtr7qA &list=PLinI31g4OKHjOHHqeCASTjGRmsbxqaSn4
Playlist: Startup Growth Hacking – https://www.youtube.com/watch?v=L6xtqZnqRfA &list=PLinI31g4OKHiRO3KZD3BPn3DyS8MEcrve
Playlist: SaaS Startup Tips – https://www.youtube.com/watch?v=98vye4o9NNk &list=PLinI31g4OKHhF3TLhNnPPshoRsYR1xVLb
Playlist: Get Your Saas Business to Product-Market Fit – https://www.youtube.com/watch?v=2_FS5w7LIHo &list=PLinI31g4OKHhvAUNG8FYsA-Ohwn9sys_X
2) CREATE AND EXECUTE ON AN UNSTOPPABLE STRATEGY FOR YOUR STARTUP
Playlist: Startup Planning & Strategy – https://www.youtube.com/watch?v=lY-1CxIz9Z4 &list=PLinI31g4OKHjyRoS8QgQxasQ_NfV4tdyk
Playlist: Find Investors and Raise Capital – https://www.youtube.com/watch?v=Sgr9m8qxl5Q &list=PLinI31g4OKHioWXLCrtk_ASmDN4eH2kbL
3) QUITTING YOUR JOB AND STARTING A SAAS BUSINESS
Playlist: How to Quit Your Job & Start a SaaS Business – https://www.youtube.com/watch?v=PGrxuPAObts &list=PLinI31g4OKHjJB7LMO6rVTBBQXRiE_REn
Playlist: Best Jobs in Your 20s & How to Navigate a Career Change in Your 30s – https://www.youtube.com/watch?v=5rxvrYaXeaY &list=PLinI31g4OKHgpB0ej8mzdWDIM4GcS7vOk
4) RUN YOUR LIFE LIKE A PRO ATHLETE TO MANAGE FOR BURNOUT AND DRIVE PEAK PERFORMANCE AS A STARTUP FOUNDER
Playlist: Be More Proactive in Life – https://www.youtube.com/watch?v=LUE5fJwa2uk &list=PLinI31g4OKHjWdOCbdw0jwV_gO670peqA
Playlist: Burnout Prevention & Recovery – https://www.youtube.com/watch?v=4gViNxxnFKQ &list=PLinI31g4OKHja8K71v4p-HW15HDVN4lXN
Playlist: How to Deal With Sunday Scaries – https://www.youtube.com/watch?v=D-2BlejUn0g &list=PLinI31g4OKHjZYHfAqNhrRangvPpIUenS
~~~~
WHO IS TK? AND WHY DID HE START UNSTOPPABLE?
https://youtu.be/qW9u_T4zSH8
^^ How I quit my finance job, built, scaled, and sold a venture-backed startup, and then helped sell the company that bought mine for $4.75bn. Here’s my crazy founder story.
~~~~
GET A FREE COPY OF MY AMAZON INTERNATIONAL BEST-SELLING BOOK ACROSS 12 CATEGORIES AND 7 COUNTRIES INCLUDING THE UNITED STATES: “How to Punch the Sunday Jitters in the Face”
https://tkkader.com/yt/book
~~~~
Say hi on social :
Like us on Facebook: https://getunstoppable.com/facebook
DM me on Instagram: https://getunstoppable.com/instagram
Follow me on Twitter: https://getunstoppable.com/twitter
TWEET THIS VIDEO: https://ctt.ac/CicYV
#tkkader #saaspartnershipmarketing #gotomarketstrategycasestudy
3 Cutting Edge SaaS Marketing Strategies That Work In 2021
Are you ready to kick-start your Marketing in 2021? In this video, I share 3 NEW and powerful marketing strategies that your business needs, while saving you time and energy in the process.
DOWNLOAD: Precision Scorecard™ – Keep Your Leadership Team Focused & Accountable To Growth – https://bit.ly/36akwGj
—
Listen to the audio version on…
+ Spotify: https://spoti.fi/2uI9BEF
+ Apple Podcasts: https://apple.co/2WOsXkS
Let’s connect on…
+ Instagram (behind the scenes): http://instagram.com/danmartell
+ Facebook (live trainings + Q &A): http://FB.com/DanMartell
+ Twitter (what I’m reading): http://twitter.com/danmartell
—
I believe that great SaaS founders stay ahead of the curve.
They’re the trendsetters, not the trend-followers, willing to try something new that makes waves in the market.
The problem is that I’ve encountered many cutting edge SaaS businesses whose marketing efforts are too far behind the times.
They innovate in software, but hedge their bets in marketing.
Then when a new marketing strategy gains momentum, these businesses are left scrambling to catch up to their competitors that have since overtaken them.
Innovators get the lion’s share of the growth.
That’s why I believe that you need to siphon off a portion of your marketing budget for more cutting edge strategies that have the potential for HUGE returns on investment.
But what strategies?
I got you covered 🙂
I coach hundreds of SaaS founders to help them grow and scale their businesses with innovative new strategies.
I get to see behind-the-scenes which marketing strategies are working and which aren’t.
Based on what I’ve observed first-hand, here are 3 powerful marketing strategies that are rarely used in SaaS but have created high ROI in 2020 and will continue to in 2021.
If you were to apply all 3 marketing strategies, then you would have:
Higher customer retention rates
A system that funds your marketing costs
A way to leverage volunteer communities
Direct access to your perfect fit customers
Authority in your niche
A platform to showcase your best customers
A system for 1-on-1s with potential B2B clients
I’ll keep an ear out in my networks for any other scalable, high ROI marketing strategies that are working.
If I find more, I’ll send them to your inbox.
But for now, I know these 3 marketing strategies work because I’ve seen it first-hand with my clients.
Have you tried any? Are you concerned it won’t work for you?
Let me know in the comments, I’ll do my best to help.
Dan “match-making marketing” Martell
=====================
ABOUT DAN MARTELL
=====================
“You can only keep what you give away.” That’s the mantra that’s shaped Dan Martell from a struggling 20-something business owner in the Canadian Maritimes (which is waaay out east) to a successful startup founder who’s raised more than $3 million in venture funding and exited not one… not two… but three tech businesses: Clarity.fm, Spheric and Flowtown.
You can only keep what you give away. That philosophy has led Dan to invest in 33+ early stage startups such as Udemy, Intercom, Unbounce and Foodspotting. It’s also helped him shape the future of Hootsuite as an advisor to the social media tour de force.
An activator, a tech geek, an adrenaline junkie and, yes, a romantic (ask his wife Renee), Dan has recently turned his attention to teaching startups a fundamental, little-discussed lesson that directly impacts their growth: how to scale. You’ll find not only incredible insights in every moment of every talk Dan gives – but also highly actionable takeaways that will propel your business forward. Because Dan gives freely of all that he knows. After all, you can only keep what you give away.
DOWNLOAD: Precision Scorecard™ – Keep Your Leadership Team Focused & Accountable To Growth – https://bit.ly/36akwGj